Marketing

There are three different divisions of marketing, which make sure reliable and prompt marketing services in the following segments:

  • Objectives Development

  • Marketing Research

  • Long-term Strategic Plans

  • Business Plans

  • New Product Launch

The professional sales personnel of Popular International specialize in direct and indirect selling and are technically skilled and highly trained in their field. Popular International believes in strategic selling approach that leads to following services:

  • Campaigns

  • Merchandising

  • Public Relationing

  • Presentations Development

  • Sponsorship Programs

  • Direct Mail

  • Seminars and Exhibition Planning

  • Promotional Material Designing and Printing

  • Give-away Materials

The Advertising and Sales Promotion at Popular International pursues the following objectives:

  • Identify the real decision-makers and their attitudes

  • Increase sales penetration in current accounts

  • Identify and deal with buying influences

  • Follow-up on current sales

  • Forecasting future sales

The Sales Promotion objectives are achieved by using professional selling skills towards creating awareness in prospective customers’ minds of the Company and the product, by highlighting product features and benefits, by changing attitudes and hence increasing market share, by building Company’s goodwill through selling its services and by retaining present customers and attracting new ones.

 

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