Marketing Services

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There are three different divisions of marketing, which make sure reliable and prompt marketing services in the following segments:

  • Objectives Development
  • Marketing Research
  • Long-term Strategic Plans
  • Business Plans
  • New Product Launch

The professional sales personnel of Popular International specialize in direct and indirect selling and are technically skilled and highly trained in their field. Popular International believes in strategic selling approach that leads to following services:

  • Campaigns
  • Merchandising
  • Public Relationing
  • Presentations Development
  • Sponsorship Programs
  • Direct Mail
  • Seminars and Exhibition Planning
  • Promotional Material Designing and Printing
  • Give-away Materials

The Advertising and Sales Promotion at Popular International pursues the following objectives:

  • Identify the real decision-makers and their attitudes
  • Increase sales penetration in current accounts
  • Identify and deal with buying influences
  • Follow-up on current sales
  • Forecasting future sales

The Sales Promotion objectives are achieved by using professional selling skills towards creating awareness in prospective customers’ minds of the Company and the product, by highlighting product features and benefits, by changing attitudes and hence increasing market share, by building Company’s goodwill through selling its services and by retaining present customers and attracting new ones.


Services In The Government Sector & Liaisoning

Popular International enjoys excellent relation and reputation with all the government institutions in the healthcare segment of Pakistan. This kind of relation with high ranking officials and key decision makers help generate demands for the products in the government and army institutions and ensure the purchases in such institutions.

Popular is providing & can provide following services to its new Principals in the government sector:

• New Product Registrations
• Price Approvals
• Tender Business
• Introduction of New Products in Hospital Formularies

Popular International is registered with all major governments / semi-government and private’s health related institutions /organization of the country as their most reliable supplier and has pre-qualified for entering into annual tender business of such institutions.